Deep Social Listening

The internet is a collection of extreme echo chambers. The internet is a collection of extreme echo chambers; blind spots are everywhere. We begin our work with cross-sector listening to understand how key issues are affecting real people in diverse communities. This crucial step ensures campaigns don’t appear tone-deaf, top-down, or out of touch.

Narrative Strategy & Positioning

We help organizations clarify the themes, frames, messages and stories they want to promote, and translate it into culturally resonant language that creators can actually use — without killing their reach and influence.

Campaign Brief Design

We architect campaign briefs that align organizational goals with creator instincts. Our process ensures everyone is pulling in the same direction —organizations know their priorities are represented, and creators have the freedom and clarity to do their best work.

Architecting Creator Toolkits

We build and advise on toolkits that prime creators to be best positioned for carrying authentic messages forward, inviting genuine collaboration for long-term alignment.

Data Analysis & Reporting

We work with a team of data researchers who provide large language model (LLM) analysis of a project’s effect, providing deeper, surprising insights on real impact — across time, not just across a campaign.

Training & Capacity Building

We equip teams with the tools to carry narrative strategy forward—whether that’s training staff to work effectively with creators, building internal narrative capacity, developing repeatable playbooks for future campaigns or teaching institutions to be their own creators.